Played a key role in the successful launch of the Dr Pepper (Hot-Take LTO) an exclusive flavor only available to Pepper Perk members.

Our primary objective was twofold: first, to boost Pepper Perk sign-ups, and second, to immerse ourselves in the cultural conversation with a flavor so captivating it practically begged for PR attention. Simultaneously, we aimed to deepen brand engagement, cultivate brand affection, and strengthen brand affinity among our audience.

With the new special release, Dr Pepper Hot Take invites fans to bring a little heat to the conversation. As John Alvarado, SVP of Dr Pepper Brand Marketing said, “Dr Pepper is taking bold flavor steps with the launch of Dr Pepper Hot Take and it is a testament to our commitment to bringing fans sensational new products. Every year, we celebrate college football fandom and the new flavor is a ‘hot take’ on the well-loved tradition of sport and spice.”

SERVICES: PACKAGING DESIGN, PRODUCTION, ACTIVATION

CREDITS: LIQUID SUNSHINE | KEURIG DR PEPPER

Inovabed designs and manufactures modern, space-saving wall beds and furniture for homes and commercial properties.

I was tasked with introducing a brand refresh for Inovabed, revitalizing its identity with a contemporary approach while preserving its core values of craftsmanship and quality. This update will feature sleek, modern designs that align with current interior decor trends, ensuring the brand remains relevant and appealing to a diverse audience.

The angled “V” symbolizes movement and innovation, subtly referencing their bed, sofa or table options. The products' innovative mechanics facilitate seamless motion, providing customers with an easy and intuitive experience.

The refreshed branding is both timeless and unique, ensuring it retains the loyalty of its existing consumer base while also appealing to new customers.

SERVICES: BRAND RE-FRESH

CREDITS: L&P | WP Strategic Holdings

Designed and helped launch the summer big bet, specifically focusing on the Dr Pepper Creamy Coconut flavor.

The packaging design for Creamy Coconut features a bold and eye-catching flavor callout, ensuring it stands out on the shelf while maintaining its cohesive look as part of the TM family.

Overall, this packaging encapsulates the spirit of summer indulgence, inviting consumers to savor every moment with the irresistible taste of Creamy Coconut.

SERVICES: PACKAGING DESIGN, PRODUCTION, ILLUSTRATION

CREDITS: LIQUID SUNSHINE

I had the opportunity to help bring a new hydrating juice beverage to market which involved a combination of creativity, strategic planning, and meticulous execution.

Mott’s Active, a new fruit-flavored hydrating juice beverage for active kids with naturally sourced electrolytes, no added sugars, and no artificial flavors.

SERVICES: PACKAGING DESIGN, POINT OF SALE, PRODUCTION, ACTIVATION CONCEPTS

CREDITS: LIQUID SUNSHINE | VANCE KIVIRANNA | KEURIG DR PEPPER

Brand identity and packaging re-design for Sun Drop, transitioning from its retro paisley patterns to a bold, contemporary aesthetic that captures the essence of a vibrant Southern brand. The new design will spotlight its signature bold flavor and high caffeine kick, infusing the visuals with energy and excitement. While honoring its loyal fan base, the updated look will aim to captivate younger audiences through dynamic, modern design elements that celebrate Sun Drop’s Southern roots in a fresh, innovative way.

SERVICES: BRANDING, PACKAGING DESIGN

CREDITS: LIQUID SUNSHINE | KEURIG DR PEPPER

I played a pivotal role in revitalizing the packaging design for Mija Sangria, infusing it with renewed energy and modern appeal while preserving its authentic and approachable essence.

Mija Sangrias are made with 100% real, natural fruit juices and premium wine for a true homemade taste.

SERVICES: PACKAGING DESIGN, POINT OF SALE, PRODUCTION, ILLUSTRATION

CREDITS: LATITUDE BEVERAGE

Drink Better, Not Boring. We’re not just redefining refreshment; we’re building a brand identity that embodies this ethos—because this is the key to a vibrant lifestyle. By stripping away the unnecessary, we focus on what truly matters: pure, crystal-clear water, real fruit flavors, and a refreshing fizz that invigorates.

Our identity reflects this commitment—bold, vibrant, and unapologetically authentic. Every aspect of our brand, from the logo to the packaging, is designed to celebrate honest ingredients and elevate your beverage experience.

Join us in a refreshing revolution—where every sip is not just a drink, but the key to living life fully.

SERVICES: PACKAGING DESIGN, PRODUCTION, BRANDING

CREDITS: KEY SPARKLING WATER

I had the opportunity to help design an identity for the Berkshire Flyer, a new weekend train service between New York City and the Berkshires. It leverages a responsive logo mark built to adapt to seasonal promotions and other occasions, speaking to the momentum of the region and the train itself. The broader campaign rallies behind the Berkshires as more than a destination — a focal point for an audience that values new, impactful experiences.

SERVICES: BRAND IDENTITY, LOGO DESIGN, ILLUSTRATION

CREDITS: BRIGADE

Designed and established Purple Bird Cabernet Sauvignon with a focus on quality and differentiation. We created a successful new wine brand that resonates with consumers and establishes a strong presence in the marketplace.

International lovers of wine will go crazy for this little red claret featuring more than a kiss of Cabernet Sauvignon. Luscious aromas of plum and raspberry sing alongside a silky, creamy texture that’s simply to die for. You don’t need diamonds and pearls to lead a glamorous life. With this bottle it’s automatic.

SERVICES: PACKAGING DESIGN, ILLUSTRATION, PRODUCTION

CREDITS: LATITUDE BEVERAGE

Played a key role in rebranding Steel Dust to Steel 43, focusing on creating a refined and premium visual identity. By redesigning the packaging, we enhanced its overall aesthetic to better align with the brand's elevated positioning. The new design not only gives the product a more sophisticated and modern look but also strengthens its appeal in the marketplace, making it a more desirable choice for consumers.

SERVICES: PACKAGING DESIGN, BRANDING, POINT OF SALE, PUBLICATION

CREDITS: LATITUDE BEVERAGE/MICHAEL HESTER

Pivot Coldbrew is the world’s first premium, single-source, arabica coffee, infused with a custom-formulated adaptogenic and nootropic energy stack that works in perfect harmony with caffeine.

The result is a delicious, completely revolutionary cold brew that delivers a more sustained energy, and promotes calm focus and clarity, while cushioning the dreaded post-caffeine crash.

It’s cold brew. But more chill.

SERVICES: PACKAGING DESIGN, SOCIAL MEDIA, POINT OF SALE, DESIGN, PRODUCTION, ILLUSTRATION

CREDITS: AMALGAM, PATRICK O’NEILL, ANDI DEVON

A collection of logos designed for clients, in-house projects, or as a contracted designer.

SERVICES: BRANDING

I was tasked to help lead and design SVEDKA's very first aluminum cans and paper shippers. As the #1 Imported Vodka in the US, SVEDKA Imported Vodka is a staple in the liquor aisle. Its iconic band and simplistic style is a hallmark in the world of vodka. 

SERVICES: PACKAGING DESIGN, PRODUCTION

CREDITS: BRIGADE

Several careful production techniques support a design that’s able to break through a busy retail environment. A sharp die-cut in the box forms the mouth’s opening, creating the illusion of dripping fangs overlaying the SVEDKA bottle. A high gloss printing technique make the blood and mouth appear raised on the box and liquid-esque. In contrast, matte white teeth and debossed logos cut through the blood and provide prominent placement for SVEDKA branding on the packaging.

SERVICES: PACKAGING, ILLUSTRATION, POINT OF SALE, PRODUCTION

Reflecting on Black Birch Vineyard’s commitment to excellence, we designed a detailed die-cut label that embodies brand precision and pride. The label uses negative space to tell a story; as the die-cut sides of the label wrap around the bottle the silhouette of a Black Birch tree is revealed. This silhouette is further emphasized by contrast emerging between the matte label and reflective gloss of the bottle. The bottle and label also needed to reflect the hand-craftsmanship and artistry of the product; there are spaces on the back of the bottle for the winemakers at Black Birch to write each bottle and batch number by hand."

SERVICES: PACKAGING DESIGN

CREDITS: BRIGADE

I was able to help create an original point-of-sale campaign to launch the all-new whisky brand, Serpent’s Bite.

As an all-new brand, Serpent’s Bite did not have the historical cache that other whisky brands in the category are able to leverage in their point-of-sale programs. Because of this, we focused our efforts on creating a badass and heroic key visual that brought the brand’s serpent to life.

This key visual had to be visually striking yet also flexible. From concept to sketch to 3D render, we were responsible for developing the artwork that would launch the brand. As a ‘badass’ whisky centered around the shot ritual, the tone of our original imagery was moody, dark, and masculine. We wanted it to feel as though the brand’s serpent had come to life to protect the bottle and the whisky’s key ingredient – an apple. With a key concept and sketch in hand, we combined forces with our favorite 3D renderer and spent months studying snake anatomy, rendering apples, and photographing textures to ultimately create a spectacular key visual that brings the brand to life in trade ads, on and off-premise point of sale, and digital media.

SERVICES: POINT OF SALE, PACKAGING DESIGN, BRANDING

CREDITS: BRIGADE

Played a key role in managing, designing, and launching SVEDKA's first-ever vodka brand extension, SVEDKA Rosé. This involved collaborating across multiple teams to develop the product’s unique positioning, branding, and marketing strategy, while ensuring alignment with the overarching SVEDKA brand identity. Contributed to every phase of the project, from concept ideation to product development, packaging design, and final go-to-market execution. Successfully introduced a new, innovative offering to the market, helping to expand SVEDKA's product portfolio and capture new consumer segments in the competitive vodka category.

SERVICES: PACKAGING DESIGN, POINT OF SALE

CREDITS: BRIGADE

Collaborated on the design and launch of several SVEDKA OOH campaigns and advertisements nationwide.

SERVICES: DESIGN, PRODUCTION

CREDITS: BRIGADE

I helped launch SVEDKA Vodka's new flavors Orange Cream Pop and Strawberry Colada. Designed print materials, case cards, standees, posters, recipe books, in-store displays, and print advertisements. We developed a creative program centered around a Rorschach-like interpretation of the delicious ingredients behind each of the new flavors.

SERVICES: DESIGN, POINT OF SALE, BRANDING, PRODUCTION

CREDITS: BRIGADE

I was tasked with designing a Limited-Edition Halloween sleeve following the success of the Limited-Edition Football sleeve. The goal was to celebrate the Halloween season with Black Box Wines, but with a more sophisticated and ‘grown-up’ approach that would resonate with the brand’s core audience.

SERVICES: PACKAGING DESIGN, ILLUSTRATION

CREDITS: BRIGADE

As part for Brigade I was able to create a bold identity that can help the company stand out in a rapidly developing industry. The logo features sleek, custom sans serif lowercase type, with a stylized dot over the INSA “i” that evokes two overlapping leaves, a reference to the combination of indica and sativa in the brand’s name.

SERVICES: BRAND IDENTITY, LOGO DESIGN, PACKAGING

The Svedka Walk of Shame Kit aims to glorify the cheekily named practice of heading home early the next morning after a night of partying hard. “Svedka Vodka wants to turn the Walk of Shame into a badge of honor”.  

SERVICES: BRAND IDENTITY, LOGO DESIGN, PACKAGING

CREDITS: BRIGADE

On the side titled ’10 Years of Art’, a bold and cohesive logo mark dominates the bottle. This mark is important as it is inspired by the brand’s award-winning identity from 2015, representing the agency’s strength in sum of their many parts.

On the reverse side of the bottle, that same logo mark is deconstructed using negative space to reveal the precision that is behind the aesthetic – fitting, as this side is titled ’10 Years of Science’. Within the precise grids, cut lines, and registration marks are small nods to the agency’s ten-year history, including past street addresses and fun jabs at agency clichés. 

SERVICES: PACKAGING DESIGN, BRANDING

CREDITS: BRIGADE

Logo, packaging, and apparel design for the Rhode Island-based cannabis company.

SERVICES: LOGO DESIGN, PACKAGING DESIGN, APPAREL

Packaging design and point-of-sale for SVEDKA Vodka. Eye-catching displays draw attention to SVEDKA Blue Raspberry, inviting consumers to indulge in its irresistible flavor.

SERVICES: PACKAGING DESIGN, ILLUSTRATION, POINT OF SALE

CREDITS: BRIGADE

Packaging design and point-of-sale for SVEDKA Vodka Holiday’s.

SERVICES: PACKAGING DESIGN, ILLUSTRATION, POINT OF SALE

CREDITS: BRIGADE

Packaging design and point-of-sale for SVEDKA Cucumber- Lime.

SERVICES: PACKAGING DESIGN, ILLUSTRATION, POINT OF SALE

CREDITS: BRIGADE